Dynamic
Content
Websites
openWEB
Customisation
to another level
A traditional website is exactly the same for all users, isn't it? However, each person who visits a website is at a different point in the buying process.
That is why at openROOM we work with Dynamic Content Websites. That is, web designs that adapt to the real needs and interests of users at all times, depending on the phase of the Customer Journey in which they find themselves.
What is the Customer Journey?
All purchasing actions require going through a series of phases: we see an advertisement on Social Media, we go to take a look at the website, after a few days an e-mail takes us back to the website... openROOM's proposal is to personalise the messages offered to the user at each of these moments.
- Awareness
- Consideration
- Purchase
- Service
- Loyalty
Personalisation is the key to making the user experience a success.
Advantages of customised content
Increase
of conversion
Tailoring content to the user's real interests has been proven to increase conversion rates.
Engagement
increase
Creating personalised browsing experiences builds trust, identification and brand love.
User
experience
We make the user feel comfortable on our hotel website and want to book directly with us.
Reduction of
bounce rate
Customers judge a website in a matter of seconds. By offering relevant information we get them to continue browsing.
We personalise the experience from the first moment the user visits the website, without the need for a second visit.
Which elements
can be personalised?
The technology developed by openROOM allows us to segment messages based on different criteria: market of origin, channel of entry, pages visited, behaviour on the website, type of device...
We can offer different messages to each type of user: photos adapted to their interests, specific pop-ups, differentiated calls to action...
Case studies
Social Media
It has been proven that users coming from social networks are in a discovery phase. They are looking for inspiration, but are less inclined to finalise a booking.
We can take advantage of their visit to ask them for their e-mail in exchange for offers or information of interest to them. Otherwise, it is very likely that they will never visit us again.
Cycling enthusiasts
If a user spends more than a minute in the cycling tourism section of our website, it is very likely that they are particularly interested in this sport.
At openROOM we can take advantage of this information to send them specific messages throughout their navigation in order to connect with them on an emotional level.
Branding users
Users who enter the website after searching by brand name are usually very predisposed to make a purchase.
How about showing them a pop up reminding them of the exclusive advantages they will have by booking directly with us? The goal: to get them to convert on our website instead of an OTA.
Do you have
any questions?
We know, Dynamic Content Websites are an innovative concept and there are probably many questions you would like to ask us. Fill in our contact form and we will get back to you as soon as possible.
