to another level
A traditional website is exactly the same for all users, isn't it? However, each person who visits a website is at a different point in the buying process.
That is why at openROOM we work with Dynamic Content Websites. That is, web designs that adapt to the real needs and interests of users at all times, depending on the phase of the Customer Journey in which they find themselves.
What is the Customer Journey?
All purchasing actions require going through a series of phases: we see an advertisement on Social Media, we go to take a look at the website, after a few days an e-mail takes us back to the website... openROOM's proposal is to personalise the messages offered to the user at each of these moments.
Personalisation is the key to making the user experience a success.
Advantages of customised content
We personalise the experience from the first moment the user visits the website, without the need for a second visit.
can be personalised?
The technology developed by openROOM allows us to segment messages based on different criteria: market of origin, channel of entry, pages visited, behaviour on the website, type of device...
We can offer different messages to each type of user: photos adapted to their interests, specific pop-ups, differentiated calls to action...
We will be happy to help you grow your hotel.