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Digital Marketing
for hotels

openWEB

Hotel Marketing
that works

Google Adwords, Google Hotel Ads,  retargeting,  lead capture… The world of digital marketing is so vast and so technical that it is difficult to know where to start, isn't it?

The good news is that it is not about doing everything, but about doing it well and focusing on the most profitable actions. At openROOM we will work with you to draw up a digital strategy with which you will see real results.

The sales potential of your hotel

How far do you want to grow your business? Here are 4 digital marketing strategies that wil make your website's production rate against OTAs reach as high as you want it to go.

STRATEGY #1
Poor

<5%

Poor web design, poorly resolved responsive and/or not adapted to mobile devices. Non-existent SEO. Online distribution can be improved, with many disparities.

STRATEGY #2
Basic

15-20%

Careful responsive and mobile web design. Good/correct SEO. Good online distribution with controlled disparities. Retention strategy implemented on the website.

STRATEGY #3
Good

30-40%

Strategy #2 + Investment in Google AdWords (SEM) campaigns. Regularly updated web content. Optimal SEO.

STRATEGY #4
Optimal

45-55%

Strategy #3 + Email marketing campaigns. Implementation of Blog on the website. Periodic publication of posts. Development of CRO actions.

Digital Marketing services

At openROOM we are dedicated exclusively to hotel marketing. That's why we know which digital marketing strategies are the best converters in the hotel sector. Are you ready to increase your results?

SEM

01

Google Adwords and Google Hotel Ads management

 

CRO

04

Strategies aimed at improving web conversion

 

Content marketing

02

Blog creation and SEO strategies

 

Social Ads

05

Advertising campaigns on Instagram and Facebook

 

E-mail marketing

03

Sending newsletters and database management

 

Experiencias digitales

06

We are committed to the personalisation of the user experience.

 

Advertising on Google (SEM)

01 TO SELL MORE

Have you ever wondered why all the OTAs advertise your hotel on Google? The answer is very simple: because it really works.

If you want your hotel website to become your first sales channel, this is a step you have to take.
At openROOm we are Google Partners and we implement campaigns in Google Ads (search, branding, remarketing, display, etc.) and Hotel Ads.

Blue geometric image containing text about Google Partners

We are Google Partners

At openROOM we are Google Partners and our booking engine has been certified by Google to be able to run Google Hotel Ads campaigns.

Google Partner

Content Marketing

02 TO ATTRACT MORE TRAFFIC

The question is simple: the more people who visit your website, the more likely they will end up booking on it.
But not all traffic is good enough...

At openROOM we work to generate quality traffic, with real interest in the service your hotel is offering. And how do we do it? By improving the SEO on page of your website, creating new content, launching a blog...

Hotel website that works as a content marketing tool.
Hotel website that works as a content marketing tool.

E-mail marketing

03 TO BUILD LOYALTY AND CAPTURE LEADS

E-mail marketing really works. According to a McKinsey report, it is 40 times more effective than social networks in terms of conversion.

From our experience we know that it is the most cost-effective marketing strategy there is. All you need is a good database and to establish fluid, relevant and effective communication with it.

If you already have a database, we'll take care of the rest: segmentation, objectives, calendar, design, messages, mailings...
If you still don't have it, we will implement all the necessary actions to achieve it..

Web using E-mail Marketing strategy
Web using E-mail Marketing strategy

CRO

04 ANALYSIS AND CONTINUOUS IMPROVEMENT

The objective of our CRO - Conversion Rate Optimisation - projects is to introduce small improvements in the web pages to increase metrics: availability queries, time on page, lead generation... and, of course, sales.

All this through an exhaustive process of web analysis - metrics, heat maps, recordings of real users... - and the implementation of a/b tests.

Hotel website in mobile version, indicating CRO details
Hotel website in mobile version, indicating CRO details

Social Ads

05 TO REACH NEW AUDIENCES

At openROOM we don't do social media management.
What we do do is create advertising campaigns on social networks - Facebook and Instagram - that allow you to reach people who have never heard of your hotel..

First, we define your audience to the millimetre: country, interests, age, gender, purchasing power, online habits... Then, we take advantage of the enormous segmentation potential of social networks to make yourself known among them.

Mobile and hotel website being used by one user, benefiting from social media management

Digital experiences

06 MAXIMUM PERSONALISATION

Isn't it true that your customer is not always looking for the same thing on the website? Their interest changes depending on whether they are visiting you for the first time, if they are a repeat customer, if they are preparing their stay, if they consult the website from the hotel...

We adapt the messages on your website to tell your customer what they want to hear at any given moment. Because in this way, you will increase their satisfaction, improve your brand image, increase cross-selling...

Hotel website promoting customer experiences
Hotel website promoting customer experiences

Is your website ready?

All the traffic you generate through digital marketing will go to your website. Therefore, it is very important that your website is up to the task. If it is not, we can help you.

WEB DESIGN FOR HOTELS

Start designing your strategy
contact us!

Ponte en contacto con nosotros. Evaluaremos tu caso sin compromiso y te propondremos aquellas estrategias de marketing digital que más se ajusten a la realidad de tu hotel.

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ubicación

Paseo Mallorca 11
07011 Palma de Mallorca
Baleares, España

telephone

+34 971 227 997
+34 616 427 848

+34 971 227 997
+34 616 427 848

email

info@open-room.com

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