Google Adwords, Google Hotel Ads, retargeting, lead capture… The world of digital marketing is so vast and so technical that it is difficult to know where to start, isn't it?
The good news is that it is not about doing everything, but about doing it well and focusing on the most profitable actions. At openROOM we will work with you to draw up a digital strategy with which you will see real results.
The sales potential of your hotel
How far do you want to grow your business? Here are 4 digital marketing strategies that wil make your website's production rate against OTAs reach as high as you want it to go.
Poor web design, poorly resolved responsive and/or not adapted to mobile devices. Non-existent SEO. Online distribution can be improved, with many disparities.
Careful responsive and mobile web design. Good/correct SEO. Good online distribution with controlled disparities. Retention strategy implemented on the website.
Strategy #2 + Investment in Google AdWords (SEM) campaigns. Regularly updated web content. Optimal SEO.
Strategy #3 + Email marketing campaigns. Implementation of Blog on the website. Periodic publication of posts. Development of CRO actions.
Digital Marketing services
At openROOM we are dedicated exclusively to hotel marketing. That's why we know which digital marketing strategies are the best converters in the hotel sector. Are you ready to increase your results?
Advertising on Google (SEM)
Have you ever wondered why all the OTAs advertise your hotel on Google? The answer is very simple: because it really works.
If you want your hotel website to become your first sales channel, this is a step you have to take.
At openROOm we are Google Partners and we implement campaigns in Google Ads (search, branding, remarketing, display, etc.) and Hotel Ads.
The question is simple: the more people who visit your website, the more likely they will end up booking on it.
But not all traffic is good enough...
At openROOM we work to generate quality traffic, with real interest in the service your hotel is offering. And how do we do it? By improving the SEO on page of your website, creating new content, launching a blog...
E-mail marketing really works. According to a McKinsey report, it is 40 times more effective than social networks in terms of conversion.
From our experience we know that it is the most cost-effective marketing strategy there is. All you need is a good database and to establish fluid, relevant and effective communication with it.
If you already have a database, we'll take care of the rest: segmentation, objectives, calendar, design, messages, mailings...
If you still don't have it, we will implement all the necessary actions to achieve it..
The objective of our CRO - Conversion Rate Optimisation - projects is to introduce small improvements in the web pages to increase metrics: availability queries, time on page, lead generation... and, of course, sales.
All this through an exhaustive process of web analysis - metrics, heat maps, recordings of real users... - and the implementation of a/b tests.
Isn't it true that your customer is not always looking for the same thing on the website? Their interest changes depending on whether they are visiting you for the first time, if they are a repeat customer, if they are preparing their stay, if they consult the website from the hotel...
We adapt the messages on your website to tell your customer what they want to hear at any given moment. Because in this way, you will increase their satisfaction, improve your brand image, increase cross-selling...
Is your website ready?
All the traffic you generate through digital marketing will go to your website. Therefore, it is very important that your website is up to the task. If it is not, we can help you.
Start designing your strategy
Ponte en contacto con nosotros. Evaluaremos tu caso sin compromiso y te propondremos aquellas estrategias de marketing digital que más se ajusten a la realidad de tu hotel.
At openROOM we don't do social media management.
What we do do is create advertising campaigns on social networks - Facebook and Instagram - that allow you to reach people who have never heard of your hotel..
First, we define your audience to the millimetre: country, interests, age, gender, purchasing power, online habits... Then, we take advantage of the enormous segmentation potential of social networks to make yourself known among them.