Hotel
Revenue
Management
openREVENUE
Increase your hotel's revenue
Revenue Management means making the right decisions at the right time, with the aim of increasing revenue and maximising profitability.
However, the reality for hotels is that in many cases they do not have the necessary time to use professional tools, cross-reference data, draw up strategies... and, in short, carry out the necessary actions to achieve the objective of Revenue Management.
Advantages of Revenue Management
At openROOM we are experts in Revenue Management and we have the resources, the experience and the desire to achieve spectacular results for your hotel.
INCREASE IN REVENUE
INCREASE IN THE BOOKING AVERAGE PRICE
IMPROVED OCCUPANCY
BOOST IN DEMAND IN LOW SEASON
DECREASE IN DISTRIBUTION COSTS
STIMULATION OF CROSS-SELLING
Revenue Management Services
Pricing strategy
revenue management analysis
You'd be surprised how many figures, data and reports our Revenue Management team takes into account when establishing pricing and distribution strategies for hotels.
Historical and current data, occupancy referents, ADR, pick ups, competitive set, distribution costs, advance bookings... In openROOM's Revenue Management department all decisions are 100% analytical and professional.
Direct sales
Think for a moment about the percentage of production that your hotel's website generates. What would your ideal figure be? The objective of our Revenue Management team is that the website becomes your main sales tool.
And how do we do it? By helping you to eliminate disparities, creating the necessary promotions at all times, designing exclusive benefit packages for web customers…
OTA Account Management
At openROOM we are committed to direct sales. However, OTAS play - and will continue to play - a key role in hotel distribution.
We help you select the optimal platforms, reduce distribution costs, maximise visibility and, in short, professionalise your hotel's presence on OTAS to sell more and better.
Online Reputation
Did you know that 80% of travellers check at least 6 reviews online before booking a hotel? The reviews about your establishment are as important as the price or the distribution strategy.
The openROOM Revenue Management department will carry out a detailed analysis of the opinions, categorising them and proposing points for improvement that will go far beyond Revenue.
Business Intelligence
Can you imagine being able to consult real-time data on your hotel's performance at any time? How are today's sales compared to last year, what percentage has been sold this month through the web, how many cancellations have there been?
All of this is accessible from your PC and also from your mobile phone, in just a few clicks and in an easy and intuitive way. The key to being able to make the right decisions at all times..
Competing as the best
The right pricing and distribution strategy coupled with a powerful, conversion-oriented website is a formula that never fails...
If you want to go even further, take a look at our Digital Marketing service.
They have trusted us
openROOM was founded more than 15 years ago as a company specialising in Revenue Management. Since then, hundreds of hotels of all categories have placed their trust in us.
Success stories
Find out how openROOM's Hotel Revenue Mangament department has helped other hotels like yours. Do you want to be the next success story?
From tour operation to online sale
The Client trusted openROOM to make the transition from 100% tour-operated sales to online sales. In just two years Ses Fotges Aparthotel already sells more through online channels than through the tour operation, highlighting the enormous development of direct sales, which has turned the website into the most important sales channel, both in terms of production and average price.
Revenue Management
Optimising the performance of five hotels and two thousand beds in the most important amusement park in Spain. A challenge in which we provide the advice of our Revenue Managers and data analysis using our Business Intelligence tools.
Comprehensive solution
This hotel chain entrusted us with the creation of their Revenue Management and online distribution department. We are currently their suppliers for their website, booking engine, digital marketing, channel manager, automatic downloading of bookings to the PMS...
Asset analysis
As part of its expansion plan in the hotel sector, this investment fund relies on our experience and global vision of the holiday hotel market to analyse the revenue potential of hotel assets. In this way, we help them to better assess the profitability of operations before making a decision or an offer.
New product launch
The Client relied on openROOM for the launch of a new and exclusive establishment with 45 rooms and suites. Taking into account the characteristics of the establishment, a marketing strategy was designed to take care of the positioning and the average price. To do this, all the details were important: the definition of the product to be distributed, supplements, discounts and promotions, the website and digital marketing campaigns...
Integral solution
Improve the chain's online distribution and establish pricing strategies for each of its nine shops. And all of this in a very short timeframe. That was Sidorme's challenge. To achieve this, the key was the creation of a multidisciplinary work team, made up of revenue managers, yield managers, connectivity experts and online marketing experts.
Shall we start to work together?
Contact us
At openROOM you choose how you want to work. We offer you the possibility of outsourcing 100% of your Revenue Management department, carrying out a consultancy or contracting a specific service.
